Aniise refrains from using alcohol, acids, parabens and other harmful ingredients that over time will dry and damage the skin by removing its outer layer, leaving it vulnerable to outside elements. They believe in no nonsense, no gimmick products that actually thicken the skin to prevent, protect and enhance the feel and look of it. The result is moisturized, smooth, supple and glowing skin. Their products are vegan, cruelty-free, paraben-free, alcohol-free, acid-free, made in the USA, and can be used by anyone at any age.