BENI Rugs makes handwoven rugs, crafted to order in Morocco. Founded in 2018, BENI Rugs introduced modern design and true customization to the hand-knotted Moroccan rug, and built the first vertically integrated atelier of its kind in the country — where every rug is designed, hand-knotted, washed, and finished by hand, under one roof, from live Moroccan wool.