DA LUNA London is a luxury womenswear label that fuses Eastern Asian heritage with contemporary British design. Founded in 2023 by Hong as a tribute to her grandmother, Luna, the brand is built on the belief that clothing can carry memory and meaning. Every piece blends craftsmanship, storytelling and quiet elegance, from Chinese knot buttons and mandarin collars to hand embroidery, phoenix motifs and our signature mud-dyed silk. Their collections span ready to wear and accessories: silk dresses and skirts, embroidered and leather jackets, wool and cashmere coats, fur-trimmed puffers, blouses, corsets, tailored trousers and statement outerwear, alongside caps and heritage accessories.