A family-owned business based in New York City for over 30 years, Effy has built a reputation for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design. Famous for the use of vibrant colored gemstones, each one-of-a-kind collection offers something for everyone and the opportunity to mix and match to create a look that’s all your own – one that will transport you from the everyday.