Ultimate Paleo Protein harnesses the power of HydroBEEF, a pasture raised, non-GMO beef protein with proven synergistic nutrients that make this one of the most easily absorbed proteins available. It has a higher nitrogen score than whey (above 100), is completely free of hormones and additives, and is 100% hypoallergenic. Not to mention it's gluten free, dairy free, soy free, egg free, paleo friendly and all-natural.