Caire Beauty is a science-first Skincare for Grownups brand, formulated for Midlife Women 40 - 65+. During midlife, the #1 cause of female skin is Hormone Decline (also known as Internal Aging). Traditional beauty brands ignore the effects of Internal Skin Aging (hormones / estrogen), as it's stigmatized and difficult to understand. Yet the effects of Female Biological Hormone Decline on Skin is the #1 cause of Skin Aging in midlife and beyond. Women experience: - - lines & wrinkles - - volume & firmness loss - - skin laxity and loss in firmness - - acne, redness and dryness - - increase in skin sensitivity - - loss in glow and radiance - - dryness, dryness, dryness Caire is at the forefront of a modern longevity movement for quality of life.