If there’s one thing that JUCY does well, it’s road trips. Since 2001, JUCY Founder and CEO, Dan Alpe has led JUCY with a vision to be world-famous for enabling experience seekers to discover happiness. Theirr purpose at JUCY has always been and always will be about your journey: giving you the green light to (re)discover happiness. Their JUCY Crew all live and breathe their core values of passion, pride, family, and fun.