Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUBAR products are the first-of-its-kind to blur the lines between healthy and delicious. Indulgent Nutrition™ means eating great-tasting foods made with simple ingredients you can actually pronounce. Their simple, plant-based ingredients allow us to dream up healthy indulgences that are dairy-free, soy-free, gluten-free, non-GMO, and free of sugar alcohols. They make it their job to do the work for you, so you spend more time enjoying what’s under the wrapper rather than trying to figure out what’s in it.