No matter where or how you live, daily life damages hair. Hot tools, environment, chemical services, styling friction, and pollution–we all encounter one or more aggressors daily. So haircare should repair, strengthen, and protect every day, just like your skincare does. Patented OLAPLEX Bond Building Technology™ in every step is what makes OLAPLEX the complete hair repair system–your skincare for haircare. Scientifically proven, Stylist-approved. Visibly healthier hair is the new routine.