Cleure specializes in hair, skin, and oral care products for people with sensitive skin and various allergies. Their beauty and personal care products live by the phrase Ingredients with Intention. Every ingredient used to formulate their products has a specific purpose to benefit you and your body, and they stay away from most common allergens and irritants. They don't hide behind misleading ingredients, small concentrations, or "trade secrets." Every ingredient is right there on the label so you can be sure that each product is right for you and your specific needs. All of their products are cruelty free, and made in the USA, and they are free of fragrance, parabens, formaldehyde, harsh alcohols, salicylates, and gluten.