Established in 1910 as a collective of 10 florists, Florists' Transworld Delivery (FTD) used the telegraph to transform the age-old practice of flower-giving. We understood then the unique power of flowers to express a sentiment and helped people across the world "Say it with flowers." Today, we have grown into an extensive network made up of thousands of local florists — each one an artisan who is handcrafting and hand-delivering fine bouquets all across the country.