Up to 80% of your skin condition is affected by lifestyle and environmental factors. 'My Skin Identity’ – Skin Inc’s proprietary self-diagnostic tool developed by Skin Inc scientists based on decades of skin aging research evaluates your skin through a quick and intuitive quiz. Their nifty algorithm recommends a customized serum cocktail known as ‘My Daily Dose’ (MDD) – a bespoke custom-blended serum that delivers your skin goals.