Sleeping Baby’s brand motto is: “Inspiring Dreams One Night at A time”. The company, as seen on SHARK TANK, is widely known for it’s best seller, the Zipadee-Zip. The breathable plush and gentle stretch fabric in the star-fish design allows a baby to move around freely while still providing the enclosed, cozy sensation babies enjoy so much in the swaddle and the womb. Zippy keeps your little one cozy and comfortable for a great night's sleep any time of the year more than other wearable blankets on the market.