The first Ò store opened in 1994 in Parma, in a suburban workshop where the avant-garde collections of Dries van Noten, Comme Des Garçons, Miyake and Yamamoto found their home. With passion they started designing, designing, creating and selling fashion. From the ancient arches of Romanesque windows, they have spread our entrepreneurial spirit in Emilia Romagna, in Italy and around the world.